The 2012 Olympic and Paralympic Games were a tremendous opportunity to promote London as a destination for leisure and business tourism, foreign direct investment, and as a place to study.  London First is working with the Mayor and various other agencies to help maximise this opportunity, ensuring that the voice of London business is heard clearly in this process.

London First also works to remove the policy barriers and influence operational decisions which affect London’s attractiveness to international audiences.  These include tourist and student visa policies, the welcome visitors receive on arrival at our airports, and tax and regulatory stability and certainty.

London First is clear that tourism is a value contributor to economic growth and jobs.  It is also often the first step on the path to foreign investment and trade with other economies, and as such, we must ensure that visiting the UK is a wholly positive experience – Read more

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The London First Fund supports international promotion – Read more

Our West End Streets initiative was originally created to drive improvements to public realm and transport ahead of the London 2012 Games, to help cement the tourism legacy for London.  We continue to work to accelerate projects which help to maintain the West End as a long-term driver of economic success - Read more