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London First response to Mayor’s announcement of a promotional campaign for London

Business group London First have welcomed the announcement today of a promotion campaign for London to overseas visitors and UK consumers.

London First Chief Executive, Baroness Jo Valentine said:
“Well done to the Mayor for reminding us of the ‘feel good factory’ on our own doorstep.”

“London is a special destination for overseas tourists, with a unique appeal combining heritage and sophistication with glamorous shops and world-famous shows. The current exchange rates make London’s unique experiences surprisingly affordable to Euro and Dollar visitors.

“The campaign will remind UK and even London residents of the many features of an afternoon, a night out or a weekend spent in London. The effect of the exchange rate has been to make short breaks in Barcelona or Prague prohibitively expensive for many. But London can match everything they have to offer.”

Ends

Notes to Editors

London First is a business membership organisation with a mission to make London the best city in the world in which to do business. London First undertakes this by mobilising the experience, expertise and enthusiasm of the private sector to develop practical solutions to the challenges facing London. London First also seeks to persuade central and London government to make the investments that London needs in its infrastructure

London First delivers its activities with the support of the capital’s major businesses in key sectors such as finance, professional services, property, ICT, creative industries, hospitality and retail. Membership also includes all of London’s universities as well as further education colleges and NHS hospital trusts. London First members represent over a quarter of London’s GDP.

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