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London First funded visa campaign shortlisted for prestigious PR Award

The UK China Visa Alliance campaign to boost Chinese visitor numbers to the UK has been shortlisted for the PR Week Public Affairs Campaign of the Year 2014.

Chaired by London First Board Director Andrew Murphy (Retail Director at John Lewis), the campaign has helped to secure improvements that have begun to simplify visa processes and boost customer service.  The UKCVA, of which London First is the primary funder, recently welcomed the Home Secretary to the launch of its new research demonstrating strong demand to travel to the UK among Chinese tour operators.  Our Building on Progress report recommends further, more radical innovations to streamline the UK visa application process for Chinese visitors without compromising border security.

Contact: Catherine Shrimpton, cshrimpton@londonfirst.co.uk

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