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The London First Fund

Supporting international promotion

2012 was an exceptional year for London, with the Queen’s Diamond Jubilee and the Olympic and Paralympic Games providing a unique spotlight on the world stage. We have a once-in-a-lifetime opportunity to exploit this focus to bring lasting economic benefits by attracting business, visitors and students to our city.

London First has created the ‘London First Fund’ of £1 million which is being invested in a small number of innovative third party projects which help maintain London in the international spotlight and deliver long-term benefit to London’s economy.

Projects funded to date range from a Games-time international B2B events programme at City Hall to an initiative in India, promoting London’s excellence in High Education to Indian employees and potential students.

We continue to welcome submissions from organisations seeking to deliver a suitable project for which they require match funding.

Submissions will need to meet the following criteria

      • Promotes London overseas for the benefit of London business
      • Delivers measurable benefit which contributes to the development of the London economy
      • Represents new activity which does not duplicate any current work (however projects may well be complementary to the work of London & Partners and TheCityUK, London’s principal promotional agencies)

A sub-committee of the London First Board evaluates all submissions.

Your contact

Contact Catherine Shrimpton for further information

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