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Creative Network event brings curtain down on BRITs Week

Tuesday evening saw the hugely successful culmination of BRITs Week, a three-year partnership between London First, the BPI, which represents the UK’s recorded music industry, and AEG, one of the world’s leading live music promoters and owner of The O2.

The BRITs Week gigs that spanned the days building up to the BRIT Awards – the most prestigious night in the UK music calendar – all sold out within hours of going on sale, with hundreds of fans lapping up rare performances in intimate venues.

The event that brought the curtain down on BRITs Week was the launch of Creative Network, where London First and AEG gathered seventy leaders from across the creative industries to celebrate the capital’s creative and tech-driven sectors and their role in making London one of the most dynamic and desirable cities in the world.

This is a foray into a new realm for London First. Why did we do it?

We recently orchestrated a year-long project called London 2036, setting out a formula designed to ensure the city thrives over the next 20 years.

What came through strongly was that the creative and tech-driven sectors will be at the heart of London’s future success. It found that since the financial crisis in 2008 the two areas of the economy adding the most value have been the technology and creative sectors.

More time and more effort needs to be put into shouting loudly on behalf of these industries , since they have become such a crucial part of the city’s vibrant culture and desirability as a place to live, work and visit.

We need to ensure policy makers recognize the importance of the creative industries in making London one of the most dynamic and desirable cities in the world.

We’ll be following up our inaugural Creative Network event with a dinner discussion in March and in May we’re organising a panel debate on the challenges of building a global business from London, with some really excitingspeakers being planned.

On the latter we’ll be working with EY – who have been supporting entrepreneurism in London for the last 16 years through their Entrepreneur of the Year programme.

Contact David Lutton, dlutton@londonfirst.co.uk

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