BRITs Week 2015 launched in partnership with London FirstDecember 11, 2014
We are excited to announced the launch of BRITs Week 2015, the beginning of a three-year partnership between London First, the BPI, which represents the UK’s recorded music industry, and AEG, one of the world’s leading live music promoters and owner of The O2.
BRITs Week is not just a celebration of the BRIT Awards – the most prestigious night in the UK music calendar – it will also recognise the importance of other creative industries, such as fashion, film, gaming and tech, to making London one of the most dynamic and desirable cities in the world.
BRITs Week includes a series of special one-off gigs and events in London in the days leading up to the main event on Wednesday 25 February.
A ‘Creative London’ event, hosted by London First, will incorporate key organisations and players from across the creative industries. At the event we will recognise the contribution of the creative industries to London’s economy and discuss major challenges facing the sector in London.
The aim will be to identify how we can encourage a flourishing creative economy over the long-term. We also hope to build more cross-sector relationships between leaders from the creative economy and London First’s membership.
The week will also see the culmination of the Next BRIT Thing – a national competition within the BPI-backed The Big Music Project that aims to discover the best in young music talent. The final will be staged at indigo at The O2 on 19th February.
London First has backed BRITs Week through its Legacy Fund, which invests in innovative third party projects that help maintain the capital in the international spotlight and deliver long-term benefits to the city.
Baroness Jo Valentine, CEO of London First, said the investment in BRITs Week reflected the huge benefits that creative industries brought to the capital.
“Over one-and-a-half million people work in our creative industries and they are a global showcase for British talent, acting as a magnet that pulls people and investment into the capital,” she said.
“Almost two million visitors already arrive each year just to hear music, spending around £300m in the process.
“As a key driver of the city’s vibrant culture and desirability, we need to keep thinking of new ways to attract and nurture the creative talent that keeps the eyes of the world focused on us.”
With international tourism expected to double in 22 years London – promoting London as a cool city that is an originator of music and fashion trends will further assist the capital’s strong position to capitalise on this growth.