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Our Objectives

London First’s mission is to make London the best place in the world in which to do business.

Our priorities

London First’s priorities focus on key milestones in the year ahead. Our current priorities are:

Our drivers

For the period to 2020 we have identified a set of “drivers” of London’s competitiveness which will guide our activities and policy output.

LF drivers

Our drivers are:

  • A step-change increase in the provision of housing to support London’s growth: A package of measures to increase the number of new homes built in London to close the gap between household growth and housing growth.
  • A business-led London Economic Development Agenda: Supporting existing key strategic sectors, notably financial services, HE, leisure and tourism, and encourages business growth and new business.
  • Airport capacity and services that provide London businesses with better resilience and more connectivity: More flights and destinations served, together with smoother border control procedures and a more customer friendly tourist visa regime.
  • London government having the powers, resources and competences necessary to run London and support the city’s growth: More devolution to London government of the taxes we already pay and of powers from national government.
  • London having a world class built environment: Work around planning and development policy to deliver growth and improved urban realm.
  • Transport infrastructure and services that enable business and employees to move around London efficiently: Increased investment in London’s transport infrastructure, coupled with greater efficiency and innovation from TfL and tough political decisions over charging to manage scarce road capacity.
  • London having one of the most stable and competitive tax regimes in the world: Internationally competitive rates of tax, including personal and corporate taxes, within a stable policy framework.
  • London’s employers able to recruit the workforces they need at all levels: A combination of maintaining an open migration regime and improving training to ensure Londoners have the skills and attitude to be employable when they leave school or college.

Registered office: Middlesex House, 34-42 Cleveland Street, London W1T 4JE.

Registered in England: No. 2756521


Download and read our publications on Our Objectives.

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